Vegan Innovation Award Review 2017

The Vegan Innovation Award was conferred by the Vegan Society Germany for the second time already. Particularly innovative and outstanding products were distinguished with this award: The seal with which the products of the winners are distinguished also contributes to providing consumers orientation among the constantly increasing number of vegan products.

Three products each per category were nominated and exhibited. One winner per category was also honored on Saturday, 04.11.2017 at 4 p.m. on the stage of the Green Sofa.

The winners 2017

Company: Roo Brands Ltd.
Product: Kookie Cat Vanilla Choc Chip

Kookie Cat is gluten-free, dairy-free, vegan and with no added refined sugar and preservatives. This cookie is the perfect healthy snack awarded with Vegan Innovation Award.

Company: wasserneutral GmbH
Products: Hydrophil sustainable child toothbrush // blue // extra soft and Hydrophil sustainable toothbrush // blue // mediumsoft

A toothbrush that helps you and your kids to reduce their plastic consumption. With a biodegradable handle made from the rapidly renewable raw material bamboo. Bristles with excellent nylon cleaning properties. Sustainable and 100% vegan!

Company: purefood GmbH - Marke ‚Lycka‘
Product: Lycka Coffee (Cold Brew)

Lycka Coffee' Black' in the 185ml bottle puts every product in the shade with a coffee content of 97%! Finally, an honest genuine cold coffee drink to go!

Company: Vegablum – die fleißigen Blümchen
Product: Wonig – the vegan honey alternative

Wonig is the vegan alternative to honey. It can be used as a spread on bread or for sweetening tea and food. With Wonig you can conjure up a great vegan BBQ sauce, for example, a vegan honey-mustard dressing or simply drizzle on pancakes in the morning. It is also ideal for baking.

Company: LikeMeat GmbH
Product: LikeMeat Pulled Pork, LikeMeat ham sausage, LikeMeat Fillet pieces of doner kebab style

Gently cooked makes juicy tender! Vegan meat fine in taste and texture let even the pig smile. Whether ham or sausage? You don't even have to ask yourself that question. We have combined the best of both and with our fillet pieces of doner kebab style there is a new art of food.

Company: pumpin panda GmbH
Product: pumpin panda protein chocolate

pumpin panda Protein Chocolate is a sporty chocolate treat with a clear conscience. More than 21% of vegetable proteins in each bar of chocolate supply the muscles with all essential amino acids. As a nice side effect, the protein chocolate saturates faster and longer and keeps the energy level stable thanks to blood sugar-friendly coconut blossom sugar - despite 40% less carbohydrates and sugar.

General infomation about the Vegan Innovation Award

Expert jury

Vegan digital and start-up experts:

Always with his finger on the pulse of the times, Tobias Liebsch is always looking for the hottest vegan trends. The marketing expert knows which innovations are currently moving the vegan world - not least through his work with start-ups.

Diplom-Agraringenieurin (graduate in agricultural engineering), has been an editor with the business journal gv-praxis of the dfv media group for the last ten years.

"We require innovative, flavourful products to further broaden the vegan trend. Only in this way will consumers more frequently choose animal-free alternatives entirely in keeping with a sustainable lifestyle.“

Publisher of veganmagazine.


  • Food & Beverages: deliciously vegan:
    Products that simply taste delicious, look fantastic or are excellently packed and convince everyone have a chance of winning an award in this category.
  • Non-Food: vegan lifestyle
    Products are honoured in this category that belong to a vegan life and lifestyle, for example, fashion and interior.
  • Sustainable: sustainably vegan
    The sustainability of vegan products is becoming increasingly important. The best vegan newcomer products that are both vegan AND sustainable are nominated in this category.
  • Startup: young, innovative & vegan
    Honoured here are products of young startups who create innovative ideas and products and enrich the vegan life in doing so.
  • Vegan for non-vegans: Flexigan
    Living vegan is for many not a decision made overnight. These products also impress meat-eating people, who are not yet vegan.
  • Healthy, athletic & vegan
    Athletically on the go and vegan nutrition don't exclude one another. The products selected in this category stand for this and promote both athletic activities and a vegan lifestyle equally.